I am delighted to announce that The Butterfly Tree is the nominated charity for Europe 2008 Travel Distribution Summit to be held on the 20-21 May at the Business Design Centre, London. Organised by Eye for Travel the summit is the world’s biggest event for marketing, pricing and technology experts.

Having spoken at last year’s World Travel Market I aim to get more people in the travel industry involved in corporate social responsibilty; sadly the industry is lagging behind.

The Butterfly Tree promotes responsible tourism and will be hosting a seminar at the event on 21st May at 11am:

Title – How to incorporate Philanthropic Travel and Responsible Tourism initiatives while substantially improving your overall business performance.

Travel companies can concretely benefit by improving the effectiveness of social responsibility. Supporting and promoting humanitarian and environmental causes, will enhance your reputation, add further appeal to your customers and attract better employees.

Speakers: 

• Jane Kaye-Bailey - Philanthropic Traveler & Founder of The Butterfly Tree
• Victoria Bolton - Charity Challenge - General Manager
• Guyonne James - Tourism Concern - Program Manager
• Mark Nall - Everyclick - Chief Executive

Photo: Providing safe water in third world tourist destinations

To learn more about the Travel Distribution Summit and the seminar contact: Jane Kaye-Bailey email – jane@thebutterflytree.org.uk or Simon Carkeek simon@eyefortravel.com