Once again we are delighted that Eye for Travel has chosen The Butterfly Tree as the official charity for the Travel Distribution Summit Europe 2009, the world’s biggest event for travel marketing, pricing and technology executives. This is being held on 19th-20th May at the Business Design Centre, London. Helping to reduce world poverty through the tourist industry is one of the charity’s key aims and we have gained a number of suppoters as a result of this.

The tourist industry has a huge market in developing countries and must be prepared to give something back to the communities they are operating in. Besides providing jobs for local people, safe clean water and medical care is also extremely important. Many community bore holes have been drained as a result of golf courses being watered! Over sixty per cent of hoteliers worldwide do not participate is social corporate initiatives. The Butterfly Tree has partnered with Sun International Zambia where their community programs support orphanges, a hospice and sustainable businesses for vulnerable people.

Philanthropic Travel: Mukuni Pre-school funded by a tourist

Zambia’s tourism is rapidly developing, Livingstone is the capitol of tourism and  The Butterfly Tree is working with tour operators and local lodges such as Stanley Safari Lodge who through their clients raise funds for Mukuni Basic School. If you are a tour operator or hotelier working in the area ensure that you are helping the community and if you are visiting the Victoria Falls spare a couple of hours to go to Mukuni Village and see a cultural way of life, for many it is the highlight of their entire trip. Giving something back is both rewarding and beneficial to those in need, join our cause to reduce world poverty by making a donation.